The concept ‘marketing’ is a very broad one, and one that is often misunderstood or underestimated; it involves so many aspects of bringing your product or service to the customer, after all, and it would be a long list indeed if we were to enumerate all possible examples. In essence, it’s the field that covers all actions and campaigns to ensure your target demographic is aware of your product and is converted to purchase it.

Digital marketing is a more recent category within that broad field, and if you’re confused about its mechanics, you’re not alone. However, it’s certainly very useful to understand it – it can truly bring your business to the next level. What is digital marketing and why do you need it? Here are your top questions answered.

What is digital marketing?

Digital marketing is the promotion of goods or services via digital means – we usually mean the Internet or mobile devices when we use the word ‘digital.’ It’s incredibly powerful in the age of social media, and it should definitely be explored by every entrepreneur. In fact, there are many more advantages to digital marketing compared to traditional marketing endeavours.

The advantages

There are more than we can mention, but here are just some of the benefits:

  • Brand recognition. Most people are online a great deal of time nowadays – especially the younger crowd – so having your brand and business logo appear online is a great way of creating brand recognition.

  • Research. You have a certain target demographic – a group of people who are more likely to buy your products than others – and the Internet (especially social media) is an excellent way to get to know them; to gather as much information as you can about them for your marketing campaigns.

  • Loyalty. People tend to trust a brand more when their own social circle is associated with it; it helps build not just recognition but also trust.

  • Great ROI. It’s very cost-effective, and the return of investment is much higher than traditional forms of marketing.

  • Leads and conversions. Can’t sell now? No problem – you have plenty of leads to follow up.

Digital marketing may be a relatively new concept, but the modern business can hardly do without it, as any expert from Blind Pig Media will tell you; the customer of today demands that he or she is approached in a digital way, that he or she can count on online support and information gain. Going digital gives you an enormous advantage when it comes to competing with large companies and increasing profits. It’s something you need to learn about; something that has rapidly become indispensable to the entrepreneur aiming high.

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